Having met with a bunch of people in the Australian climate movement recently and just returned to work in a new role in this area with Greenpeace, I’ve been doing some thinking about how to distill a few key, tangible concepts that community groups can apply to be more effective at shifting power & creating change.
Fantastic timing then that I stumbled across this article posted on the blog of my favourite global climate campaign: 350.org who have just launched their awesome new web site. Seriously, get involved with these people – they make it easy, fun, strategic & have a global impact.
Below I’m reposting a portion of a blog by Paul Rogat Loeb who has just updated his book Soul of a Citizen. Read the original post at 350.org/10tips.
Before the quote, I want to add a few really simple tips that I’ve collected from other great organisers.
Building on suggestion #3 below, appoint a person within your group, identified based on their people skills, who’s dedicated task it is to welcome new-comers. (thanks @climatenewtown)- Building on suggestion #5 below, ask any new person attending a meeting or event to commit to a small task – almost guaranteeing that they’ll return to report back on their effort & feel connected to the group.
- Report back to your members & supportes regularly on your successes – especially if you asked them to participate in some way. Remember, you don’t have to solve the whole world’s problems with each event so even just getting 20 people to protest outside a politician’s office can be a success.
- Building on suggestion #10, remind people why they care about what you’re doing – be careful not to get too bogged down in technical detail (which is usually depressing anyway) and try to incorporate something that speaks to people’s emotions, a positive message and a request for action into every single thing that you do.
- Building on suggestion #4 below, think carefully about your activities & exactly how they are going to help you achieve your vision. I find that some groups relentlessly lobby politicians while neglecting the power building that needs to be done first while others want global change but spend the vast majority of their time on small but time-consuming local sustainability projects.
Enough yabbering, here’s Paul’s suggestions.
Suggestion #1: Start where you are. You don’t need to know everything, and you certainly don’t need to be perfect. You want to make sure you’re acting on accurate information, but you don’t need to know the answer to every conceivable question, and you don’t need to be as eloquent as Martin Luther King or saintly as Gandhi, particularly since even our greatest historical figures had their hesitations, failures, and doubts.
Suggestion #2: Take things step by step. You set the pace of your engagement. Don’t worry about being swallowed up, because you’ll determine how much you get involved, and in what ways.
Suggestion #3: Build supportive community. You can accomplish far more with even a small group of good people than you can alone. Isolation breeds cynicism and despair. Engaged community helps sow the seeds of hope.
Suggestion #4: Be strategic. Ask what you’re trying to accomplish, where you can find allies, and how to best communicate the urgencies you feel. You don’t need to have every answer, but you want to think through your actions as best you can.
Suggestion #5: Enlist the uninvolved. They have their own fears and doubts, so they won’t participate automatically; you have to work actively to engage them. And sometimes they come from very unlikely places. But if you do, there’s no telling what they’ll go on to achieve.
Suggestion #6: Seek out unlikely allies. The more you widen the circle, the more you’ll have a chance of breaking through the entrenched barriers to change. Internet Neutrality, for instance, was mostly saved by an unlikely alliance between the liberal group MoveOn and the highly conservative Christian Coalition.
Suggestion #7: Persevere. Change most often takes time. The longer you continue working, the more you’ll accomplish. If Rosa Parks had given up in year ten of her 12-year journey from her first NAACP meeting to her famed stand on the bus we’d never have heard of her.
Suggestion #8: Savor the journey. Changing the world shouldn’t be grim work. Take time to enjoy nature, good music, good conversation, and whatever else lifts your soul. Savor the company of good people working for change
Suggestion #9: Think large. Don’t be afraid to tackle the deepest-rooted injustices, and to tackle them on a national or global scale. Remember that many small actions can shift the course of history. It’s tempting just to focus on areas where we can make a personal one-on-one difference, but it’s even more powerful if we can tackle the roots of the issues we take on.
Suggestion #10: Listen to your heart. It’s why you’re involved to begin with. It’s what will keep you going. And never forget to tell and retell the stories that go to the heart of why you act and will help you keep on
Don’t forget to check out the original post at 350.org/10tips. Find more great resources for strategic change at thechangeagency.org.
As a personal committment to helping climate groups to be more effective, I’ve just decided that I’m going to offer workshop/consultations to community groups on capacity building in my spare time. Drop me a line at erlandhoden.com/contact to book me in.






















