Greenpeace have put out a new video as a hook to encourage people to call Kevin Rudd’s office about billions of dollars in compensation going to coal companies under the proposed “Carbon Pollution Reduction Scheme” (read: emissions trading scheme). Check it out:
My take? It’s kinda lame, but kinda cute in a lame way. I think it fits Greenpeace pretty well – I reckon they straddle 3 broad approaches to their campaigns… really inspiring emotional direct actions (think Rainbow Warrior sailing in to stop French nuclear testing at Muaroa Atoll), trying to be funky but kinda lame and cute promos (you just saw that one) and endless days of strategic planning that subsequently gets thrown out the window when the deadline hits.
Regardless of my commentary, the campaign is really important – check out the site & call K Rudd today:
1 Comment
New Internationalist blog has run with this as well:
http://blog.newint.org/editors/2008/10/22/greenpeace-rudd-coal/